7th Wave Media

Why podcasting is a marketing coup for financial planners & professionals (part 2)

If you’re a financial planner or professional, starting a podcast can be a huge marketing boon for your business.

🎙️In this part 2 of my video on why podcasting, I talk about why your podcast DOES NOT have to just be about finances or investing, and how it can help you attract a new higher echelon of clientele and followers.

Additionally, here are some of the benefits of starting a podcast you’ll enjoy as a financial planner or any professional:

✅ Enhanced Reach:

Podcasting provides a platform to reach a broader audience beyond traditional marketing channels, tapping into exponentially more potential clients.

✅ By sharing valuable insights, financial planners can position themselves as thought leaders in their niche, fostering trust and credibility among listeners.

✅ Personal Connection:

Podcasts offer a unique avenue for building personal connections with listeners, fostering a sense of familiarity and trust that can translate into client relationships.

✅ Diversified Content:

Financial planners can create diverse content formats, including interviews, educational segments, and market updates, catering to varied listener preferences and interests.

✅ Marketing Magnet:

Podcasts serve as a powerful marketing tool, driving inbound leads as listeners seek out further advice and services from the host.

The best part is that a podcast doesn’t need to cost much nor will it take more than one hour or so of your time per month (with a little help).

So, contact me if you’d like to talk more about the possibility of starting a podcast for your business. And remember that these are things your competitors AREN’T doing!*


In service,
Norm Schriever
7th Wave Media

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