216 Items to transform your business’ online presence from zero to hero!
Super-quick takeaway: There are 216 separate things you can do to complete and optimize your business’ online presence. I’ve got a checklist for you with all 216!
Your business has a whole lot of competition these days, and less business to go around.
Therefore, you need to make sure you’re maximizing every opportunity to reach and attract new clients, and that includes with your digital footprint online.
In fact, 92% of consumers now search online to get information, recommendations, or see reviews before purchasing a product of service.
But too often, business owners or entrepreneurs set up only the bare minimum to get started with social media and online marketing platforms, but then never really go back to improve or manage them.
(If your Facebook business page still has a cover photo and email address from 20014, then this is for you!)
But your clients see these things and it reflects poorly on your brand. Furthermore, not fully optimizing your social accounts and online marketing platforms means you’re missing golden opportunities to reach new clients.
In this hectic, busy digital world, putting in a little extra time and effort can make a huge difference to your bottom line.
Google and the other search algorithms really reward people/businesses/websites/social media accounts that are full fleshed out and optimized, so it will also separate you from the competition.
Ok, now you know that you have to put some extra TLC into your online marketing, but where to start?
I’ve put together a checklist of all the things you can do to set up, optimize, and maximize your digital presence and online marketing.
There are actually 216 items on this checklist!
That may seem overwhelming, but many of them are really basic (although important). There are also some items you probably don’t want or need.
Others will take you a little thought, time, customization, or expertise.
But just by going down this list with your admin or marketing assistant (and if you don’t have one, I’m happy to help) and doing the best you can, your online presence will skyrocket. That means more people seeing your website, social media, blogs, or videos, more leads, and more clients.
And every item you check off on this list is one more thing that your competitors aren’t doing. Even if you’re a brand-new business, this list will help you launch years ahead just by being diligent and maximizing the digital tools available to you.
But enough of me talking – I’ll let the checklist do the talking from here. (You can download it for free here.)
If you have any questions or need help, feel free to hit me up and I can handle this for you.
In service,
Norm Schriever