I’ve been putting a lot of work into email marketing lately, breaking down some great strategies, tactics, and tools for you to improve the effectiveness of your email outreach campaigns.
Earlier this week, I shared these statistics about email marketing effectiveness rates across the financial planning industry. (These stats are through 2023 and in the U.S. only for financial planners and advisors.)
- Open Rates 14.65%
- Click Rates 6.53%
- Bounce Rates 10.13%
- Unsubscribe Rates 0.02%
They serve as a good benchmark to see if you’re email campaigns are performing better or worse than the average across the industry.
If they fall shy of average (and you should shoot for WAY better than average), don’t stress about it too much – I have a tool for you that will completely change your email marketing game, guaranteed to skyrocket those opens and clicks.
In fact, studies show that just be using this online platform, you’ll boost the open and click rates of your emails by 30%-300% (yeah, it’s that good!).
So, get ready to have WAY more prospects respond, book meetings, and set appointments with you just by using this tool. I’ll pull the curtain back and intro it in my video next week, but hit me up if you need any help or would like to know more before then.
In service,
Norm Schriever
7thwavemedia.com