Imagine that one of your clients referred a friend to you and you’re trying to book that elusive but important first meeting.
Maybe you’re even approached a local business about coming to do an education series about financial planning and you’re trying to catch their attention.
Or you’re trying to win the business of a high-net worth individual who has been playing hard to get for months and months.
And then, each of those people receive something in the mail from you – a copy of the book you’ve written and published about financial planning, with your name and an impressive photo right on the front cover, personally signed with a quick note to them on the first page.
I bet you donuts to dollars that you do have their attention and will book that call/appointment/speaking event!
In fact, writing a book is an incredibly powerful tactic for marketing and lead generation, and yet I’d guess that less than 1% of 1% of 1% (on and on) have done so.
In my career, I’ve written about ten books myself and ghost-written probably another dozen or more for clients, and I can tell you that writing a book is an instant game-changer when it comes to growing your business.
Here’s why:
Instantly positions you as an expert and authority
Builds trust with prospective clients and “pre-sells”
Helps you stand out (and far above) from all of the other financial advisors (your competition)
Serves as an ongoing promotional tool
Opens up huge and unexpected opportunities for media mentions, appearances, etc.
The best part?
It doesn’t have to be overwhelming. You don’t even need to be a writer or spend much time or energy on this at all!
Enjoy this video about writing a book as a marketing tactic for financial planners and professionals, and I’ll bring you a few more tips to make it shockingly simple in an upcoming coming video!
In service,
Norm Schriever
7thwavemedia.com