I get it: compliance is a huge concern.
And it should be – it’s a very necessary and important part of the marketing process for most financial advisors. You can’t just say anything or it would be sheer chaos (and completely delegitimize the world of investing for consumers).
But you also should never let your reluctance over the compliance process top you from having a bold, innovative, and aggressive marketing campaign.
For years now I’ve worked with financial planners, advisors, and professionals with the whole spectrum of compliance departments: from just be careful what you say to following a strict set of protocols to having every single word on every single marketing piece pre-approved.
I can honestly tell you that I prefer the latter.
So, whether it’s shooting videos and having a YouTube channel, being active on social media with custom graphics and content, or putting out an enviable email campaign, remember that compliance is your partner in this exercise and there to keep you out of trouble!
But you can (and should) also work closely with them to test the boundaries of what you can do, which may include publishing a book, putting out a podcast, doing webinars or other speaking engagements, having newsletter and giveaways a-plenty, and more.
Work WITH your compliance department, give them a finished product to work with (garbage in = garbage out!), communicate well with your individual compliance officer, and plan well ahead of time to avoid those rushes.
But don’t let the unnecessary fear of compliance hold you back from having the best marketing campaign in the industry!
As always, hit me up if you have any questions or just want to talk about marketing and your business.
In service (and always compliant),
-Norm Schriever
7thWaveMedia.com
PS This is part of a series where I answer your questions about marketing, lead generation, or business growth on-camera. Feel free to shoot me your questions and I’d love to respond!